{"id":8601,"date":"2014-12-03T15:18:37","date_gmt":"2014-12-03T15:18:37","guid":{"rendered":"http:\/\/www.tourismtiger.com\/what-makes-your-tour-or-activity-business-different\/"},"modified":"2021-08-16T15:19:58","modified_gmt":"2021-08-16T15:19:58","slug":"what-makes-your-tour-or-activity-business-different","status":"publish","type":"post","link":"https:\/\/www.tourismtiger.com\/blog\/what-makes-your-tour-or-activity-business-different\/","title":{"rendered":"What Makes Your Tour or Activity Business Different?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>What makes you different? What gives people a reason to choose your particular trip over the next operator&#8217;s? In marketing lingo, your special difference is known as your Unique Selling Proposition (or USP). It\u2019s a concept most know of but few fully understand. A lot of operators focus only on the product they\u2019re selling in [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":22999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[18,196],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tourismtiger.com\/wp-json\/wp\/v2\/posts\/8601"}],"collection":[{"href":"https:\/\/www.tourismtiger.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tourismtiger.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tourismtiger.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tourismtiger.com\/wp-json\/wp\/v2\/comments?post=8601"}],"version-history":[{"count":0,"href":"https:\/\/www.tourismtiger.com\/wp-json\/wp\/v2\/posts\/8601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tourismtiger.com\/wp-json\/wp\/v2\/media\/22999"}],"wp:attachment":[{"href":"https:\/\/www.tourismtiger.com\/wp-json\/wp\/v2\/media?parent=8601"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tourismtiger.com\/wp-json\/wp\/v2\/tags?post=8601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}